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The Oddest Place Josh Greene Has Scored a Client—And Other Network-Building Tips
Are there any other qualities you look for when hiring?I think it’s important for designers to be both creative- and business-minded. That’s the way I always learned: You had to come up with a scheme, shop for the fabric, find the antiques, and do all the paperwork and manage the budget. People will say, ‘Designers are supposed to be creative and that’s a different skill set’—and I understand that a bit—but there is so much project management that goes into design that I really value somebody who can understand both.What boundaries have you learned to set as your business has matured?Details are so important in this business. When I’m working with a vendor rep and their paperwork or correspondence is sloppy, I request to work with somebody else. Because if you’re sloppy in your emails, that could inevitably mean a mistake on the purchase order. One piece of furniture could have four POs attached to it—from fabric to trim to upholster to pillows—so you need someone who is really good at corralling it.Works by Matthew King add pizzazz to the design library at Josh Greene Design.
Photo: Weston WellsJoin NowAD PRO members enjoy exclusive benefits. Get a year of unlimited access for $25 $20 per month.ArrowWhere is the oddest place you’ve scored a client?I was volunteering at God's Love We Deliver. I was chopping vegetables next to these two guys, we got talking, and they had just bought a little house in Southampton. I took it on as a freelance project while working at Ralph Lauren, and it ended up being my first-ever published project—Hamptons Cottages & Gardens ran it.What is your most popular avenue for client acquisition these days?We get most of our clients through word of mouth, so getting involved in things outside of the design network has been a great place to grow that personal network. If you have clients who are social and love to entertain, that is very helpful. There are certain clients who become your champions, and that’s always really lovely. But I always say that everything has to be firing on all cylinders. You have to have people referring you, but you also need a strong Instagram and presence in the press. And you have to push yourself and your work to be more exciting and evolve. It all feeds itself.APPLY NOWGrow your business with the AD PRO DirectoryArrow
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