Regardless of how relatively easy and inexpensive it is to change, paint still feels permanent. Which means, when it comes time to paint—or repaint—a room, we all hem and haw over countless paint swatches. Even the most seasoned decorators are no stranger to the paint pick freeze or second guessing their choices! Instead of spending hours in the aisle of a paint store agonizing over the perfect shade, allow me to help. As Country Living’s Senior Homes & Style Editor, I’ve spent more hours than I can count researching paint colors, chatting with designers about their favorite paint color picks, and tracking which shades are trending and which are on their way out, which is why I’m the perfect person to share this list of ten creme-de-la-creme paint picks. These are timeless color choices that I promise you won’t regret in ten years—and probably even longer! And, no: I’m not relegating you to boring neutral shades that may or may not have the best resale value, because I don’t believe you should decorate your home with the sole goal of selling it one day. These ten shades from across the ROYGBIV spectrum are guaranteed to please everyone from the farmhouse-style lover to the cottagecore fanatic to the tried-and-true maximalist. Need More Paint Color Guidance? Check Out These Guides:1Swiss Coffee by BehrSwiss Coffee is one of those shades that designers go back to again and again. “This has been my go-to white for years,” says Alabama-based designer Heather Chadduck Hillegas. “It has just the right amount of warmth without going too yellow.” Get the Look: Paint Color: Swiss Coffee by BehrRELATED: See Swiss Coffee in Heather’s Own Kitchen, Plus 19 Other Designer-Favorite White Paint Colors2Hazel by Sherwin-WilliamsWhile duck egg blue might be the color of the season, it’s also a timeless classic. Somewhere between green, blue, and gray, Hazel by Sherwin-Williams is the perfect chameleon color for even the color-adverse. Get the Look: Paint Color: Hazel by Sherwin-WilliamsRELATED: Check Out Our Other Favorite Shades of Duck Egg BlueAdvertisement - Continue Reading Below3Sudbury Yellow by Farrow & BallCountry Living’s Design Director, Maribeth Jones, spent months searching for the perfect yellow for her kitchen makeover (pictured above). It needed to feel cozy but not too dark, cheerful, but not too highlighter-y. She finally landed on this sunny shade, which quickly became a reader favorite. Get the Look:Paint Color: Sudbury Yellow by Farrow & Ball RELATED: See More of Maribeth’s Cheerful, Timeless Yellow Kitchen 4Jasper by Sherwin-WilliamsIt’s no secret that the color green has experienced a resurgence in recent years, but if you want a shade that feels more timeless than trendy, stick with this one by Sherwin-Williams. “A dark green that almost reads black, Jasper looks fabulous with everything from a perfect patinaed chest to industrial furniture,” says Country Living contributor Holly Audrey Williams.Get the Look:Paint Color: Jasper by Sherwin-Williams RELATED: Love Dark Green? Here Are More of Our Favorite ShadesAdvertisement - Continue Reading Below5Pink Ground by Farrow & Ball I can personally vouch for this color, as it’s been the shade of my childhood bedroom for the last ten years. If you don’t trust me, trust design maven Annie Selke: “This is the loveliest, most flattering color,” she says. “During the day, it washes out to a white, but at night it comes alive, making the room glow.” Get the Look:Paint Color: Pink Ground by Farrow & Ball RELATED: Love Pink? Plant These Pink Flowers In Your Garden This Spring6Kensington Blue by Benjamin MooreEveryone needs a good navy blue, and Kensington Blue by Benjamin Moore is just that. As part of Benjamin Moore’s Classics Collection, this blue is considered to be a go-to hue that’s part of the company’s “foundational legacy.” It helps that designers love it just as much as the brand. Get the Look:Paint Color: Kensington Blue by Benjamin Moore RELATED: See Kensington Blue in a Room, Plus 19 Other Designer-Favorite Dark Blue Paint ColorsAdvertisement - Continue Reading Below7Tricorn Black by Sherwin-WilliamsA good black is necessary in any designer’s go-to palette. This shade, a popular choice for doors and shutters, offers the perfect contrast to crisp, cheery whites and is a favorite for dramatic ceilings. Country Living’s Editor-in-Chief, Rachel Hardage Barrett and serial house renovator Holly Audrey Williams also used Tricorn Black throughout their Mississippi farmhouse project on doors, trim, and ceilings. “I love the edge this color brings to a room,” says Holly. Get the Look:Paint Color: Tricorn Black by Sherwin-WilliamsRELATED: See How Rachel and Holly Used Tricorn Black Throughout Their Mississippi Farmhouse8White Dove by Benjamin MooreOften cited by designers and architects as their favorite classic white paint color, Benjamin Moore’s White Dove will never look out of place. “This is a foolproof shade. It’s just creamy enough and just crisp enough to work anywhere,” says designer Julie Holloway. Get the Look:Paint Color: White Dove by Benjamin Moore Advertisement - Continue Reading Below9Dark Chocolate by Benjamin MooreMuch like everyone needs a good black, everyone needs a good true brown to ground a space. This shade from Benjamin Moore is the optimal shade, with a name as sumptuous as its appearance. Get the Look:Paint Color: Dark Chocolate by Benjamin MooreRELATED: See Dark Chocolate Used in the Coziest Ever Living Room, Plus More Popular Brown Paint Colors 10Silver Lining by Benjamin MooreIn 2025, I’m asking—no, begging—people to pick something other than gray for their walls. When done properly, gray paint can be lovely, but it should not be everyone’s go-to just because they think it’s the only crowd-pleasing neutral. If you like gray, pick this blue-tinged shade instead for something that is timeless, but still feels fresh and livable. It’s a favorite shade of top designers like Katie Rosenfeld for a reason! Get the Look:Paint Color: Silver Lining by Benjamin MooreRELATED: See How Katie Used Silver Lining in a Kitchen, Plus Other Dreamy Blue-Gray Paint Color FavoritesAnna LoganSenior Homes & Style EditorAnna Logan is the Senior Homes & Style Editor at Country Living, where she has been covering all things home design, including sharing exclusive looks at beautifully designed country kitchens, producing home features, writing everything from timely trend reports on the latest viral aesthetic to expert-driven explainers on must-read topics, and rounding up pretty much everything you’ve ever wanted to know about paint, since 2021. Anna has spent the last seven years covering every aspect of the design industry, previously having written for Traditional Home, One Kings Lane, House Beautiful, and Frederic. She holds a degree in journalism from the University of Georgia. When she’s not working, Anna can either be found digging around her flower garden or through the dusty shelves of an antique shop. Follow her adventures, or, more importantly, those of her three-year-old Maltese and official Country Living Pet Lab tester, Teddy, on Instagram.