Last week, AD100 designer Ken Fulk’s San Francisco headquarters lived up to its Magic Factory moniker, amassing more than 175 industry guests for a night of sips and splendor. AD West Coast editor Mayer Rus and Bay Area AD PRO Directory members were among those in attendance to celebrate the unveiling of the 14,000-square-foot location’s new retail space. “Ken Fulk’s studio has been the site of so many legendary parties over the years,” says Rus of the leather goods factory turned design studio, which also houses Fulk’s 90-person team of interior designers, architects, and events and branding specialists.The Magic Factory has always been an entrance into the enchanting world of Ken Fulk—now it’s a shoppable one too. The new retail space assembles the designer’s product collaborations with The Rug Company, Pierre Frey, and The Urban Electric Co., as well as small-maker selects across home, gardening, jewelry, and more. Regular visiting hours are by appointment only, which can be made at shop@kenfulk.com. The studio’s latest debut, an exclusive fragrance emitting notes of cedarwood and jasmine petal, emanated through the room during the evening affair.Event cohosts Mayer Rus and Ken Fulk at the Magic Factory Drew Altizer PhotographyThe shop’s new custom scent, Ken Fulk No. 176 candle Drew Altizer PhotographyKen Fulk and Douglas Friedman The San Francisco showroom marks the second retail concept for the studio in a few short months: Ken Fulk launched his first LA outpost in West Hollywood last fall, dreaming up wood-paneled and treillaged interiors inspired by “my fellow Virginian,” Bunny Mellon, Fulk told AD PRO at the time. The basil green coating the property’s façade welcomes visitors into the San Francisco shop as well, leading into multiple vignettes grounded with vintage furniture and Ken Fulk exclusives.Photographer Douglas Friedman and designers Tineke Triggs and Scott Formby were among the partygoers—as were Fulk’s beloved canines. Guests were treated to springtime cocktails, delicious bites by Mill Valley chef Jennifer Carvaly, and DJ tunes. “Ken demonstrated once again why he’s the ultimate host,” says Rus. A proven purveyor of retail and a good time.APPLY NOWGrow your business with the AD PRO DirectoryArrow