Primitive people had charcoal to create cave paintings, Michelangelo used a hammer and chisel to carve David, da Vinci had horsehair paint brushes for the Sistine Chapel, and Fellini used humble black and white film to create cinematic masterpieces. Artists in the 21st century are using computers. The media and entertainment (M&E) industry has long been at the center of society’s innovation — from the printing press and radio to the first moving pictures, television, animation, and video games. As creative industries evolve, consumer demand for the next big thing has only increased. Today, we’re at an inflection point where consumers are expecting fresh and innovative entertainment experiences across film, television, and gaming, and legions of talented creatives empowered by smarter technology must rise to the challenge. However, consumer expectations pose many challenges: artists and studios must create a larger volume of higher-fidelity entertainment content than ever before, which in turn requires more compute power to handle the ever-growing complexity of datasets. So, while production software is important, having the right workstation to run it and keep the creatives making their magic is essential. To help creatives in the M&E industry meet this challenge, Lenovo is working with partners such as AMD to deliver AI-optimized devices.. The right solution to tackle today’s industry challenges There is a fundamental gap between what artists and studios are being asked to deliver and what they’re able to deliver given imposed time constraints budgets, and available tools. That’s where Lenovo’s Workstation portfolio, powered by AMD, can help bridge the gap between clients’ expectations and the resources needed to deliver the highest-fidelity visual content. Not only is the technology advancing rapidly, but so are the skills of the artists harnessing it. The ThinkStation P8 Workstation helps artists create revolutionary content better, smarter, and faster than ever before. It combines a breakthrough compute architecture with an advanced thermal design in a rack-optimized, Aston Martin-inspired chassis. Featuring the latest AMD Ryzen™ Threadripper™ PRO 7000 WX-Series processor, up to three NVIDIA RTX™ 6000 Ada Generation graphics, robust PCIe Gen 5 connectivity, and high-speed DDR5 memory, the ThinkStation P8 delivers staggering performance output from a single-socket platform. M&E creatives benefit from the lightning-fast renders, simulations, image processing and simulations, and build/compiling processes for game development. Lenovo makes the needs of creatives a top priority by partnering with organizations like AMD that are dedicated to smarter innovation. Lenovo developed the ThinkStation P8 workstation directly from customer feedback, including artist and studio input, as part of the development process in an effort to deliver solutions that will drive greater creativity and production efficiency. In fact, many of the current Workstation features are the result of direct conversation with artists and studios about what they expect and need from the technology. For example, the ThinkStation P8 is purpose built for flexible deployments, featuring handles on the chassis and rack optimization for the creatives who move their workspaces around studio lots during different phases of production. Learn more about how Lenovo workstations can help take your next project to new heights. Source: Lenovo Rob Hoffmann is Worldwide Head of Industry Strategy, Lenovo Workstations.