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Google looks to level up craftsmanship in new AI Search tools
Google announced a host of AI-powered updates to its Search products yesterday, with a major focus on “richer and more vivid” designs.
“We’ve been working really hard to up the level of craftsmanship within Google search,” said Rhiannon Bell, Google’s VP of Search UX.
At its annual I/O developer conference in California, CEO Sundar Pichai unveiled what he called “a total re-imaging of Search” which with 8.5 billion daily enquiries, brings “AI to more people than any other product in the world.”
The new tools announced yesterday include:
AI mode and Deep Search, which allow deeper queries, follow-up questions, and let users create “an expert-level fully-cited report” in minutes.
Search Live which lets users talk back-and-forth with Search in real time through your camera.
AI agents to help with tasks like booking tickets.
A data visualisation tool which uses AI Mode to “analyse complex datasets and create graphics that bring them to life.” These will allow users to create custom-built charts and graphs and will roll-out first for sports and finance queries – to compare two stock prices over time, or two teams’ win ratios, for example.
The new AI tools are available from today in the US, but Google couldn’t yet confirm when they will be available in the UK.
Bell, a British design leader who has been based in San Francisco for the past two decades, said it was a big moment for the brand.
“This technology is allowing us to do things that we could have only dreamed of before,” she says. “Bringing the Search product and the AI capabilities together is a phenomenal product and design opportunity.”
But she explained, there are also a raft of design challenges her team must consider when implementing AI into Google’s product suite.
“This technology is incredibly powerful and we are bringing that power into people’s lives,” Bell explained. “I think we have a responsibility to make sure that it is really accessible.
“We’re moving so fast, and this technology can do so many things, I do worry sometimes that we’ll over-complicate things. And so we have protocols around making sure we’re keeping certain aspects of what Google’s really good at – at in terms of its core simplicity – as sacred as possible.”
Bell said there was “a constant dialogue” between the design leaders to ensure they are “staying true” to the Google Search product.
Alongside this simplicity, Bell also explained the team was focused on creating more crafted UX across the new tools.
“I really wanted to make sure that we were bringing the vividness, the variety, and the visual richness of the open web to the foreground,” she said.
This will show up in the way images are displayed and organised, Bell said, as well as new shopping experiences and specific design elements like the eclipse – a new waveform that appears when users are speaking with the AI tools.
The wave goes up when people speak to their device, and down when the AI model is responding, and Bell says it’s designed to create “synergy” across different touchpoints in a visually pleasing way.
More broadly, Bell says she understands designers’ anxiety around AI and what it might mean for the profession. But she is optimistic around the opportunities for skilled designers to translate AI into usable, and exciting, interfaces.
“I feel like UX is actually having a bit of a moment,” she says. “Our role in shepherding this technology to people everywhere is so important. It’s not going to happen without us.
“AI is changing our discipline, but I think it’ making us more capable. And I think the nuances of user experience design, and that dialogue with users, are very hard to replicate.”
Other announcements at I/O included Google Flow, a new AI filmmaking tool, and a new version of its image-generation tool Imagen. The new model is said to be “significantly better at spelling and typography.”
Google also unveiled its new Google Glasses, which use Android extended reality. The tech giant will partner with eyewear brands Gentle Monster and Warby Parker to design glasses that people “want to wear all day.” The move echoes Meta’s collaboration with Ray-Ban on its XR glasses.
#google #looks #level #craftsmanship #new
Google looks to level up craftsmanship in new AI Search tools
Google announced a host of AI-powered updates to its Search products yesterday, with a major focus on “richer and more vivid” designs.
“We’ve been working really hard to up the level of craftsmanship within Google search,” said Rhiannon Bell, Google’s VP of Search UX.
At its annual I/O developer conference in California, CEO Sundar Pichai unveiled what he called “a total re-imaging of Search” which with 8.5 billion daily enquiries, brings “AI to more people than any other product in the world.”
The new tools announced yesterday include:
AI mode and Deep Search, which allow deeper queries, follow-up questions, and let users create “an expert-level fully-cited report” in minutes.
Search Live which lets users talk back-and-forth with Search in real time through your camera.
AI agents to help with tasks like booking tickets.
A data visualisation tool which uses AI Mode to “analyse complex datasets and create graphics that bring them to life.” These will allow users to create custom-built charts and graphs and will roll-out first for sports and finance queries – to compare two stock prices over time, or two teams’ win ratios, for example.
The new AI tools are available from today in the US, but Google couldn’t yet confirm when they will be available in the UK.
Bell, a British design leader who has been based in San Francisco for the past two decades, said it was a big moment for the brand.
“This technology is allowing us to do things that we could have only dreamed of before,” she says. “Bringing the Search product and the AI capabilities together is a phenomenal product and design opportunity.”
But she explained, there are also a raft of design challenges her team must consider when implementing AI into Google’s product suite.
“This technology is incredibly powerful and we are bringing that power into people’s lives,” Bell explained. “I think we have a responsibility to make sure that it is really accessible.
“We’re moving so fast, and this technology can do so many things, I do worry sometimes that we’ll over-complicate things. And so we have protocols around making sure we’re keeping certain aspects of what Google’s really good at – at in terms of its core simplicity – as sacred as possible.”
Bell said there was “a constant dialogue” between the design leaders to ensure they are “staying true” to the Google Search product.
Alongside this simplicity, Bell also explained the team was focused on creating more crafted UX across the new tools.
“I really wanted to make sure that we were bringing the vividness, the variety, and the visual richness of the open web to the foreground,” she said.
This will show up in the way images are displayed and organised, Bell said, as well as new shopping experiences and specific design elements like the eclipse – a new waveform that appears when users are speaking with the AI tools.
The wave goes up when people speak to their device, and down when the AI model is responding, and Bell says it’s designed to create “synergy” across different touchpoints in a visually pleasing way.
More broadly, Bell says she understands designers’ anxiety around AI and what it might mean for the profession. But she is optimistic around the opportunities for skilled designers to translate AI into usable, and exciting, interfaces.
“I feel like UX is actually having a bit of a moment,” she says. “Our role in shepherding this technology to people everywhere is so important. It’s not going to happen without us.
“AI is changing our discipline, but I think it’ making us more capable. And I think the nuances of user experience design, and that dialogue with users, are very hard to replicate.”
Other announcements at I/O included Google Flow, a new AI filmmaking tool, and a new version of its image-generation tool Imagen. The new model is said to be “significantly better at spelling and typography.”
Google also unveiled its new Google Glasses, which use Android extended reality. The tech giant will partner with eyewear brands Gentle Monster and Warby Parker to design glasses that people “want to wear all day.” The move echoes Meta’s collaboration with Ray-Ban on its XR glasses.
#google #looks #level #craftsmanship #new
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