Art for Open Spaces. Exmuro is a public art institution that represents and promotes artists from around the globe. Its mission is to bring art into open spaces, focusing on exterior settings beyond the walls, making it accessible to everyone. The brand aimed to increase its presence to better represent its artists. The challenge was to create a brand identity that stands out while still allowing the art to be seen through it. Focusing on the idea of open spaces, the brand was built around a custom typeface that is never closed. The Exmuro logo is always open, with individual letters that remain open, allowing the art to be seen through it. With its never-closed letters, Exmuro's logo can be added to any artwork, making the logo prominent while still showcasing the art. The entire brand system uses the same concept, embodying the idea of open spaces and public art. Yellow is used as the brand color to be noticeable in any urban environment. #exmuro #lg2