Imaginary Forces has unveiled a reimagined Marvel Studios logo alongside the premiere of Thunderbolts*. Produced under the creative direction of Tosh Kodama, the logo pays homage to Marvel Studios’ iconic comic book flip-intro imbued with the darker, edgier tone of Thunderbolts*. “The latest Marvel Studios logo builds on the rich creative history between Imaginary Forces and Marvel Studios,” said Kodama. “Our goal was to retain the iconic essence of the comic book flip while pushing it into new visual territory within the Thunderbolts* canon.” The sequence features thousands of comic book images from the pages of Thunderbolts*, projected onto a drifting 3D rendering of the Marvel wordmark. The camera pans in, around, and through the passageways of each letter. The logo is never fully revealed and eventually dissolves into blackness, foreshadowing of The Void, Sentry’s alter ego. “We wanted to create something truly epic and large-scale,” added Kodama. “The sequence tells a story, albeit a subtle one, evoking the gritty, morally complex world of the Thunderbolts*. Aesthetically, it’s also a notable departure from the warm and vibrant hues of the previous logo animations, with the black slowly creeping in and overtaking everything, creating a sense of mystery and unease.” To express The Void sonically, Imaginary Forces overlaid a haunting sound effect over Michael Giacchino’s iconic ‘Marvel Studios Fanfare,’ reflecting the character’s hollow, engulfing nature. “Fans get jazzed the minute they hear the fanfare and they know it well,” said Kodama. “So, sonically augmenting it was a simple but highly effective choice to subvert expectations and add intrigue.” As a long-time branding and storytelling partner, Imaginary Forces created its first Marvel logo animation for the 2002 release of Spider-Man. 10 years later, they partnered with Marvel Studios for a stereoscopic 3D reimagining that premiered before Thor: The Dark World. “Back in 2002, no one could have predicted Marvel would grow into the expansive Marvel Cinematic Universe we know today,” concluded Kodama. “We’ve been thrilled to collaborate with Marvel on the evolving logo animations over the years. Being part of the MCU’s next chapter is always an exciting and rewarding experience.” Source: Imaginary Forces Journalist, antique shop owner, aspiring gemologist—L'Wren brings a diverse perspective to animation, where every frame reflects her varied passions. #imaginary #forces #unveils #reimagined #marvel