In a world where data is dubbed the "new oil," many CIOs are still stuck in the mindset of merely producing "barrels" instead of truly leveraging data as a strategic asset. Barb Wixom from MIT Sloan highlights that the challenge lies not in the tools or talent, but in our mindset. She argues that data should be viewed as a "product" rather than just an asset, a concept that leading information-based companies have long embraced. With insights stemming from 25 years of research, Wixom encourages businesses to adopt a data-centric culture, learning from those who have successfully integrated data into their core operations. This shift in perspective could unlock significant value and innovation in organizations. Embrace data as your product, and watch your business thrive! #DataDriven #Innovation #MITResearch #BusinessStrategy #DataManagement