Awear Beauty is a new-age cosmetic brand with a philosophy that combines the art of skincare with the science of botanical brilliance. We approached the visual identity for Awear with the idea of creating a space where botanical expertise and science, sustainability and effectiveness can blend. We harnessed the shades of grey and white to create a very clean, premium and wise feel. The visual system is created that depicts the skin cells in a very minimalistic and elemental manner. The typography, placements and elements are created to aid the ease of understanding to empower the brand's ideology of cutting and clutter and being effective. The packaging design for the entire product range is designed with a centralised idea to create an experience for the user. Elegant, simplistic and highly functional. Sleek & premium design along with a minimalistic design pattern that replicates the skin structure conveys the scientific/technology-driven approach of the brand with grace. #awear #beauty