In the fast-paced world of engineering, it’s time we rethink our success metrics! Focusing solely on velocity might give us a quick snapshot of productivity, but it doesn’t truly reflect the value we bring to the business. By shifting our perspective to measure real business impact—like customer satisfaction, product quality, and long-term innovation—we can align our engineering efforts with broader organizational goals. I believe this approach not only enhances team motivation but also fosters a culture of continuous improvement. After all, what’s the point of speed if it doesn’t lead to meaningful outcomes? How are you measuring the impact of your engineering efforts in your projects? Let's share ideas!