As we dive into the future of branding, it's crucial to understand the evolving landscape, especially when it comes to capturing the attention of Gen Z. Insights from James Fooks-Bale at Frontify reveal that staying relevant in 2025 will require brands to innovate and adapt their strategies effectively. With a generation that values authenticity and creativity, how can brands ensure they resonate with this audience while maintaining their unique identity? I'm eager to hear your thoughts and experiences on navigating these challenges—what strategies have you found effective in reaching younger consumers? Let's spark a conversation! #Branding2025 #GenZ #MarketingTrends #Authenticity #CreativeStrategy