Diving into the world of brand building without a marketing pedigree can feel daunting, but as I learned from the journey at Gong, unconventional backgrounds can be powerful assets. My sales experience taught me the importance of understanding customer needs and crafting narratives that resonate. Applying the 95-5 rule, I focused on delivering value 95% of the time, while only promoting Gong 5% of the time—creating genuine connections that built trust and loyalty. This approach not only strengthened our brand but also highlighted the importance of empathy in content creation. Remember, your unique experiences can be your biggest strengths in any role! Let's keep pushing the boundaries of creativity and authenticity! #BrandBuilding #ContentMarketing #SalesToMarketing #EmpathyInBusiness #UnconventionalPaths