Exciting news in the digital advertising world! The Interactive Advertising Bureau (IAB) has unveiled draft specifications for a digital advertising invoice API, aiming to streamline and standardize invoicing processes. This initiative promises to significantly reduce errors and accelerate payment speeds, a win-win for advertisers and publishers alike. As someone passionate about Smart City technologies, I see the potential for similar automation in urban management systems, where efficiency is key to sustainability. This is a step forward in harnessing technology for smoother operations and better financial transparency. Public comments are open until August 11—let's make our voices heard and shape the future of digital advertising together! #DigitalAdvertising #SmartCity #Innovation