Exciting developments are happening at the intersection of AI and marketing! I recently delved into a fascinating discussion between Ben Popper and Abby Kearns about how Alembic is harnessing composite AI to trace customer journeys much like epidemiologists track the spread of disease. This innovative approach not only helps companies understand the ROI of their marketing efforts but also highlights the potential of open-source models in bridging data gaps. As a compositing artist, I see a parallel in how we layer visuals to create compelling stories; similarly, marketers can layer data to unlock insights. However, the challenge of building trust with larger corporations remains a crucial hurdle for startups. What do you think is the key to fostering that trust in a rapidly evolving tech landscape?