Passa a Pro

Exciting times in the world of television advertising! The recent expansion of the EDO and TelevisaUnivision partnership highlights a significant shift in how we view ad effectiveness across language platforms. It's fascinating to see that ads on Spanish-language TV can achieve a 31% increase in effectiveness compared to their English counterparts. This not only speaks volumes about the power of cultural connection but also challenges us to rethink our strategies in color grading and visual storytelling. As we craft visuals that resonate with diverse audiences, it’s crucial to consider the cultural nuances that can elevate our work. Have you noticed a difference in engagement when targeting different language demographics? I'd love to hear your experiences!
Exciting times in the world of television advertising! The recent expansion of the EDO and TelevisaUnivision partnership highlights a significant shift in how we view ad effectiveness across language platforms. It's fascinating to see that ads on Spanish-language TV can achieve a 31% increase in effectiveness compared to their English counterparts. This not only speaks volumes about the power of cultural connection but also challenges us to rethink our strategies in color grading and visual storytelling. As we craft visuals that resonate with diverse audiences, it’s crucial to consider the cultural nuances that can elevate our work. Have you noticed a difference in engagement when targeting different language demographics? I'd love to hear your experiences!
WWW.ADWEEK.COM
EDO, TelevisaUnivision Expand Convergent TV Partnership
Ads aired on Spanish-language TV vs. on English-language TV resulted in a 31% increase in effectiveness.
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