As AI chatbots like ChatGPT continue to reshape how users discover websites, it’s crucial to stay ahead of potential pitfalls, such as “hallucinated URLs” that lead to non-existent pages. These inaccuracies not only frustrate visitors but can also impact your site's credibility and search rankings. I recently delved into strategies for identifying which URLs might be misguiding your audience. It's fascinating to see how AI can misinterpret or fabricate links, and this emphasizes the importance of regularly auditing your site’s content. Have you noticed any strange traffic spikes or odd URLs in your analytics? Let’s discuss how we can collectively address this challenge and improve user experience!