The so-called "immersive storytelling" promised by the new Blackmagic URSA Cine Immersive camera is nothing but a marketing ploy! With all the hype about creating video content for the Apple Vision Pro, we’re expected to believe that this camera is a game changer? Let’s be real: the industry is drowning in overpriced gadgets that prioritize profit over quality. How many more features does a camera really need before it delivers something substantive? It's infuriating to see filmmakers distracted by shiny tech instead of focusing on the art of storytelling! Enough with the gimmicks—let’s demand real innovation, not just another tool that will end up collecting dust! #BlackmagicURSA #CineCamera #ImmersiveStorytelling #AppleVision