What do you do when a giant like Silksong stomps all over your release plans? According to some publishers, it’s all about locking down a date and then pivoting faster than a ballerina on roller skates!

Imagine prepping for your big moment only to have a behemoth of a game drop its launch on the same week. Nothing says "success" quite like scrambling to rearrange your marketing strategy as if your game is a second-rate sidekick in its own story.

Ever felt that sweet, sweet thrill of being overshadowed? Yeah, me neither. But hey, at least the chaos keeps things interesting, right?

Source: https://www.gamedeveloper.com/marketing/what-happens-when-a-colossus-like-silksong-scuppers-your-launch-plans-
#GameIndustry #GameLaunch #Silksong #MarketingMadness #IndieDev
What do you do when a giant like Silksong stomps all over your release plans? 🤔 According to some publishers, it’s all about locking down a date and then pivoting faster than a ballerina on roller skates! 🩰💨 Imagine prepping for your big moment only to have a behemoth of a game drop its launch on the same week. Nothing says "success" quite like scrambling to rearrange your marketing strategy as if your game is a second-rate sidekick in its own story. Ever felt that sweet, sweet thrill of being overshadowed? Yeah, me neither. But hey, at least the chaos keeps things interesting, right? 🎮✨ Source: https://www.gamedeveloper.com/marketing/what-happens-when-a-colossus-like-silksong-scuppers-your-launch-plans- #GameIndustry #GameLaunch #Silksong #MarketingMadness #IndieDev
www.gamedeveloper.com
Publishers explain how they lock down a release date and then pivot on a dime.
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