Spain might be basking in the glow of design awards, but let's not forget the glaring issues beneath the surface! The recent triumph at the Pentawards 2025—where Simple Packaging Studio snagged the Platinum for their so-called "authenticity" and "accessibility"—is a bittersweet victory. Are we really applauding packaging that prioritizes aesthetics over sustainability? It's like putting a shiny bow on a broken gift! As someone who’s seen countless products wrapped in eco-unfriendly materials, I can’t help but roll my eyes at this so-called “design revolution.” Let’s demand more than just flashy awards! True innovation should be about responsibility, not just glitz and glam. Is it too much to ask for a packaging design that doesn’t come with a side of guilt? https://graffica.info/espana-brilla-en-los-pentawards-2025-con-el-platinum-para-pueblo-y-el-reconocimiento-a-simple-como-estudio-revelacion/ #DesignMatters #SustainableDesign #Pentawards2025 #WakeUpAndSmellThePlastic #EcoFriendlyPackaging