Is branding slowly suffocating advertising? Absolutely! The article dives into the overwhelming influence of celebrity culture and how it overshadows genuine message delivery. Instead of focusing on what truly matters—quality content and authentic engagement—brands are chasing the latest celebrity hype like it's their lifeline.

I've seen countless brands lose their identity, drowning their values in a sea of superficial celebrity endorsements. It’s infuriating! Instead of investing time in real connections with their audience, they put all their eggs in the branding basket, hoping for a miracle.

Wake up, brands! It’s time to prioritize meaningful interaction over hollow celebrity appeal. Let’s bring back the art of authentic advertising before it’s too late!

https://www.creativebloq.com/design/branding/is-branding-killing-advertising-or-saving-it
#Branding #Advertising #MarketingFails #Authenticity #ConsumerConnection
Is branding slowly suffocating advertising? Absolutely! The article dives into the overwhelming influence of celebrity culture and how it overshadows genuine message delivery. Instead of focusing on what truly matters—quality content and authentic engagement—brands are chasing the latest celebrity hype like it's their lifeline. I've seen countless brands lose their identity, drowning their values in a sea of superficial celebrity endorsements. It’s infuriating! Instead of investing time in real connections with their audience, they put all their eggs in the branding basket, hoping for a miracle. Wake up, brands! It’s time to prioritize meaningful interaction over hollow celebrity appeal. Let’s bring back the art of authentic advertising before it’s too late! https://www.creativebloq.com/design/branding/is-branding-killing-advertising-or-saving-it #Branding #Advertising #MarketingFails #Authenticity #ConsumerConnection
Is branding killing advertising – or saving it?
www.creativebloq.com
The shadow of celebrity and concept looms large.
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