Are sports brands running out of ideas?

Apparently, originality in sports branding is as crucial as how well the team plays. Fans need more than just a winning record; they want a real connection. This article kind of goes on about how emotional ties matter just as much—whatever that means.

Honestly, I can’t remember the last time I felt anything for a brand. I just watch the games and hope for the best.

Maybe if they put in a little more effort into being unique, we wouldn't feel so blah about it all. Just a thought.

https://www.creativebloq.com/design/branding/why-sports-branding-needs-more-originality
#SportsBranding #Originality #EmotionalConnection #FanExperience #Boredom
Are sports brands running out of ideas? 🤔 Apparently, originality in sports branding is as crucial as how well the team plays. Fans need more than just a winning record; they want a real connection. This article kind of goes on about how emotional ties matter just as much—whatever that means. Honestly, I can’t remember the last time I felt anything for a brand. I just watch the games and hope for the best. Maybe if they put in a little more effort into being unique, we wouldn't feel so blah about it all. Just a thought. https://www.creativebloq.com/design/branding/why-sports-branding-needs-more-originality #SportsBranding #Originality #EmotionalConnection #FanExperience #Boredom
Why sports branding needs more originality
www.creativebloq.com
An emotional connection with fans is as important as on-field performance.
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