Is TikTok's live selling the future of marketing or just another chaotic trend doomed to fail? The article reveals how TikTok affiliates turned a frantic outreach into a structured program, driving a staggering 40% of total sales for brands. Fascinating, right? But let’s face it—this isn't a sustainable model! Relying on influencers to sell products live is a risky gamble, and brands are putting their faith in a system that could collapse overnight. Who thinks this kind of instability is a sound business strategy? We’re playing with fire, and it’s time to demand more accountability from marketers. Source: https://gofishdigital.com/blog/inside-tiktok-live-selling-playbook/ #TikTokMarketing #LiveSelling #InfluencerCulture #MarketingFails #BrandStrategy