One outcome of the Great Wealth Transfer is set to change everything for millions
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Here at Ellevest, were thinking a lot about what the Feminization of Wealth can mean. And, honestly, its pretty great stuff.What is the Feminization of Wealth, you may be asking?Its a term we coined to describe a world in which women have more money. And this world isnt just a daydream. Its a world well likely usher in because of pretty powerful mega-trends in motion right now.One of these mega-trends is theGreat Wealth Transfer, which weve researched and written about in our2024 Women and Wealth Survey. To TL;DR this historic event, its the name given to the next 20 or so years when women will increasingly inherit money (directly from boomer men who will leave their wealth to their wiveswho live longer than they doand then to their kids).But its also bigger than that. Another mega-trend leading to the Feminization of Wealth is that women are increasing their earning power. This can happen as a natural result of women now making up themajority of collegeandpostgrad graduates(setting them up to earn more money) and with womenstarting more businesses(ditto). It can happen as theincreased diversity of boardsmay be driving a tipping point in women CEOs at big companies.The Feminization of Wealth can also be an outcome of womengetting married laterand so maintaining control over their money. Or womenmaintaining control over their moneyeven after they get married. It can also be an outcome of more single womenbuying homes, and of more and morewomen investing, both of which can help her build her wealth. (Love this last one particularly.)And what is a key characteristic of a woman who is building her wealth?Confidence.(Thats not our opinion. Thats whatour researchtells us.)And what does a confident woman do?She leaves a bad marriage. And then she builds a better life for herself and her children, on her own terms.She quits the dead-end job that fills her with dread every Sunday night. You know, the one where shesforced to return to the officeor lose out on a promotion. And she goes to work instead at a modern company that understands thatflexibility at work is an advantage. And thatdiversity drives better performance.She spends more money on her kids: coding courses, dance lessons, sports equipment, and field trip spending money. And she may help financially support other family members while beginning tobuild generational wealth.Shebuys the f***ing latteor goes to the Beyonc concert with her friends or takes the trip to Europe (complete with souvenirs)without the wholeguilt-driven, shame-centered internal monologue about over-spending.She donates to nonprofits that align with her values. Like fighting climate change. Like supporting other women and girls. And, in doing so,she doesnt insistthat her name is plastered all over their headquarters or that they have a big gala for her.She donates to political candidates who support legislation that supports her and her family, like paid family leave and a stronger social safety net.She invests tomake a positive impactdirecting money into the hands of companies committed to addressingissues disproportionately affecting women. Its a money move that can strengthen ourcommunities, oureconomy, and ourclimate, all while driving financial returns.We know we say it all the time, but for those in the back:Nothing bad happens when women have more money.This is a worlddriven by the Feminization of Wealththat were set on seeing soon.This article originally appeared in Ellevest and is reprinted with permission.
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