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How Martha Stewart Reinvents Her Brand With Finesse
I even hear Martha AI is in the works. Is that so?DefinitelyI just got two emails begging me to make up my mind about something, which I refuse to do quite yet. I havent made up my mind about how to approach AI. Its so complicated and so noteworthy at the present time, and AI has taken over the imaginations of investors and everybody. So Ill let you know when I make up my mind. I hope I do the right thing.Youre quite the collectorthe copperware assemblage in your Maple House kitchen comes to mind. Do you find that youre tied to pieces for life, or is it easy for you to minimize and make room for the next set?I havent really gotten rid of anything. Theres some stuff I find that is a little mundane or I dont use it, and Ill sell it at a tag sale. I had a huge one two years ago, and I sold a lot of stuff. My youngest sister was an avid collector of colorful Depression glass, but I sort of lost interest in that one. I still have my grandmas collection of Fiestaware, but I havent found a use for it lately. You evolve, styles evolve, and also the environment evolves. I just dont have that cute little cottage right now where I could display something like Fiestaware.Martha Stewart Omnimedia was founded in 1997. Above, Stewart stands in the under-construction headquarters in the Starrett-Lehigh Building in New York. 2024 Martha Stewart/Courtesy of NetflixIn the new documentary, you discuss the wealth of talent that Martha Stewart Living Omnimedia employed, calling it an Olympian-level of creatives. What was the it factor you looked for when recruiting talent?A sort of like-mindedness. We had a funny testand not everybody had to take the test, but I did give it to people. I gave it to a person the other night, and he failed miserably. The test is: Give me the definitions of toile, tulle, tool, tuile, toyle, and toil. Do you know how many people cannot do that?But yes, we developed an amazing network of the most talented people. There should be another documentary about who they are, where they are, and what they are doing. I often hear that I should have a party one of these days, and get everyone back together. Theres like 3,000 people that Id have to inviteand I have all their contactsso its going to be a big party.This interview has been condensed and edited for brevity and clarity.APPLY NOWGrow your business with the AD PRO DirectoryArrow
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