How do you cowboycore? Or maybe you call it coastal cowgirl? Whatever your preferred terminology, the rich ranch aestheticpopularized on shows like Yellowstone and beloved for juxtaposing rustic farmhouse style with contemporary furnishingsis everywhere lately. Its not confined to the Lone Star State, though youll see traces of the aesthetic in homes in Austin and Houston, nor does one have to have a sprawling Napa Valley estate. But why is rich ranch decor so popular right now, and how does one bring the look home? We spoke to a few ELLE DECOR A-List designers for their yee-haute takes.Douglas FriedmanA rustic kitchen in a Sonoma, California, home designed by Ken Fulk.What Is Rich Ranch Decor?Surprisingly, the rich ranch decor trend may have started thousands of miles from the nearest corralin Switzerland. Or ELLE DECOR A-List designer Miles Redd cant help but think so, given the similarities between the look and the aprs-ski vibe of a Swiss chalet. A-List designer Ken Fulk considers the rich ranch aesthetic a mix of the Mexican vaquero and the gaucho culture in Argentina with the rustic charm of Provence and the romantic agrarian lifestyle of Tuscany. You see roots of ranch style throughout all cultures and continents.I think that people have been recently drawn to luxurious ranch living because it feels casual and approachable with an emphasis on organic materiality, says designer Augusta Hoffman. Being from Texas, I gravitate toward a Mexican hacienda influence: considered layers of limestone, terra-cotta, wrought iron, and reclaimed wood. Even better if there is a tequila bar welcoming the cowboys when they come home!I gravitate towardconsidered layers of limestone, terra-cotta, wrought iron, and reclaimed wood. Even better if there is a tequila bar welcoming the cowboys when they come home!Augusta HoffmanDallas-based Jean Liu similarly advises considered layersor what one might call restraint. Part of achieving the rich ranch look is to not infuse this type of home with as much of the expected patterns, fabrics, and decorative objects, says Liu, i.e., plaid, cowhide, and antlers. The gist of the trend is that the elements are similar, but the amount of the expected design ingredients is adjusted and refined to feel more sophisticated, elevated, and polished.A delicate touch is key when melding such disparate influences. The styles versatility shines through in its detailsfrom hand-stitched leather pillows to vintage Navajo textiles and burnished bronze fixtures, says designer Alfredo Paredes. Whether its a city-ranch vibe with dark, industrial contrasts or a California ranch with laid-back light wood, each setting can reinterpret the classic ranch look with fresh, tailored details while honoring authentic craftsmanship.Tim LenzIn a New York City residence designed by Augusta Hoffman, an antique Spanish Missionstyle table serves as a sideboard.What Makes Rich Ranch Decor Controversial?The look is not always PC, says Redd, since it can be heavy on the furs and spoils of trophy hunting. But Redd advises having luxurious faux sables and minks tossed over sofas, instead. [And] I do think antlers are a must. I love the Black Forest variety, which are often carved entirely out of wood.If youre a hunter, it makes sense to display the trophies, says Liu. But perhaps the mounts feature just the horns and not the entire head. Retailers including Pottery Barn also sell faux antler chandeliers, a sort of country lodge tiara for your living room. Fulk, wholl soon open his first standalone retail space in West Hollywood, California, suggests shopping for vintage trophy mounts and mixing them with Belgian boucl throws and pillows, to pay tribute to the classic California ranch.Chris MottaliniA Vermont ski house designed by Alfredo Paredes.How Do I Get the Rich Ranch Look at Home?Thematic decorating can get tricky, acknowledges L.A.-based designer Oliver Furth, whose firm has designed mountain homes in Aspen; Jackson Hole, Wyoming; and Park City, Utah. How to imbue a sense of place without it feeling clich or trite? To avoid getting too literal with your decorating, Furth suggests using pieces that will develop a patina with age and incorporating wood and stone to reference nature.Playing with contrastsplaster walls combined with a wood floor and wood ceilingcan provide a beautiful end result, adds New Yorkbased designer Shawn Henderson. I love adding richly textured fabrics and leaning into pattern, whether a plaid, a crewel, or even a large check for depth and warmth.The moral of the story is that no matter where you are in the world, you have a place at the rough-hewn, well-patinated, plaid-tablecloth-covered table of rich ranch decor. Giddyup!Sean SantiagoDeputy EditorSean Santiago is ELLE Decor's Deputy Editor, covering news, trends and talents in interior design, hospitality, travel, and luxury. He writes the So Courant! column for the magazine and elledecor.com.