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Oura CEO baits Apple with smart ring shade: its hard to do this product category right
Ouras smart ring has led many to wonder if Apple would ever create its own competing ring product. Ouras CEO apparently doesnt think so, and his reasons include some clear bait for the tech giant.Apples wearables line may not need a smart ringTom Hale, Ouras CEO, recently gave an interview where he was asked about any concerns of Apple introducing a smart ring in the future (via MacRumors).Arjun Kharpal has the story for CNBC:I think they [Apple] are unconvinced about the value of having a ring and a watch together and theyre not interested in undercutting the Apple Watch as a business, Hale told CNBC in an interview on Tuesday at the Web Summit in Lisbon, Portugal. I think theyre probably keeping a close eye on Samsung and a close eye on us, but its hard to do this product category right.Hales point about not wanting to undercut the Apple Watch business is a good one. Almost 10 years into its life, Apple has continued finding tremendous success with the Apple Watch.The company also has another extremely successful wearable product: AirPods. And with iOS 18.1 Apple shipped some major new health features on AirPods Pro 2. More health features are reportedly in the works for future AirPods models.But the line about it being hard to do this product category right? Yeah, thats all bait.Im sure the Oura Ring was a complicated product to create, but Apple absolutely has all the know-how it needs to create a competitor if it wants to. At this point though, it doesnt seem to have much reason to.What do you think? Should Apple create a smart ring? Let us know in the comments.Best Apple wearables and accessoriesAdd 9to5Mac to your Google News feed. FTC: We use income earning auto affiliate links. More.Youre reading 9to5Mac experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Dont know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel
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