According to this weekends Power On newsletter from Mark Gurman, Apple is evaluating the idea of releasing an Apple-branded TV set, once again.Gurman says that this would happen after Apple releases their upcoming smart display products, so its likely a couple years out. Apple is expected to release a lower end smart display, which a lot of people are referring to as HomePad, early next year.Afterwards, were anticipating some kind of higher end product with a larger display and a robotic arm.However, Gurman says that if the first device fails, referring to the smart displays, Apple may have to rethink its smart home ambitions once again meaning theres decent odds that this Apple-branded TV set rumor may never come to fruition.Personally, I cant really see this happening. Apple TV boxes are enough of a contribution to the market, but perhaps Apple could contribute to the high-end TV market, as much of a niche as it is.On the other hand, Apple likely really wants to push the idea of customers using Apple Vision Pro as their home theater, which this would go against.I guess well see.Follow Michael:X/Twitter,Threads,InstagramAdd 9to5Mac to your Google News feed. FTC: We use income earning auto affiliate links. More.Youre reading 9to5Mac experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Dont know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel