You wouldnt think wellness influencers with a passion for organic produce and unpasteurized milk would have much in common with President-elect Donald Trump, whose regular diet consists of Big Macs, Filet-O-Fish sandwiches, and Diet Coke.However, since Trumps election victory, more and more influencers are declaring themselves supporters of the MAGA (Make America Great Again) movementor the more brand-friendly MAHA (Make America Healthy Again) sect. So yesterday was a super exciting day for America, one wellness influencer posted after the election, celebrating the announcement that Robert F. Kennedy Jr. is Trumps pick to lead the Department of Health and Human Services. Another added, Having people in power like Robert F Kennedy Jr, making America healthy again, this excites me more than anything else. @katrinamvna This will change the world #fyp #rfk #holistichealth #wellness #america original sound Katrina M The MAHA campaign that rails against Big Pharma and alleged Food and Drug Administration corruption, is the brainchild of RFK Jr., who vowed,Were going to become, once again, the healthiest nation on Earth. Thats what we mean by MAHA. After Kennedy dropped out as a third-party presidential candidate and endorsed Trump in August, many of his supporters followed him, in the process adapting traditional MAGA messaging into something perhaps more palatable to mainstream tastes.This messaging taps into a growing public frustration. Nearly three out of four U.S. adults say the countrys medical system fails them in some way, according to a 2023 survey from the American Academy of Physician Associates. In the wake of the election, Vani Hari, a wellness industry entrepreneur and influencer known as the Food Babe, echoed this frustration, writing, No matter who you voted for, I think we can all agree, its time to Make America Healthy Again. The food activist with more than 2 million followers on Instagram recently testified in front of the U.S. Senate, stating that American food companies are making a fool out of us. They are knowingly poisoning us. Its time for this to stop. View this post on Instagram A post shared by Vani Hari | Food Babe (@thefoodbabe)Influencers and companies in the wellness space have capitalized on this distrust of the nations public health establishment, flooding the market with supplements and alternative treatments. Alex Clark, Turning Point USA spokesperson and host of the Culture Apothecary podcast, has leveraged this movement to promote raw milk and other unregulated health trends, backed by Kennedy. A recent report from the Institute for Strategic Dialogue found that those who engaged with Culture Apothecary or searched for politically neutral terms likeworkouts for women or #fitspo are often funneled toward right-wing political accounts, including those of Charlie Kirk and Tucker Carlson, furthering the crossover between alternative health and conservative ideology.While MAHAs core complaint about diet-based diseases is legitimate, supporters insist only a radical shake-up can fix Americas unhealthy lifestyle. Trump himself appears to be prepared to give RFK Jr. free rein: Im going to let him go wild on health. Im going to let him go wild on the food. Im going to let him go wild on medicines. The raw milk, I think Ill pass.