Veo, Googles latest generative AI video model, is now available for businesses to start incorporating into their content creation pipelines. After first being unveiled in May three months after OpenAI demoed its competing Sora product Veo has beaten it to market by launching in a private preview via Googles Vertex AI platform.Veo is capable of generating high-quality 1080p resolution videos in a range of different visual and cinematic styles from text or image-based prompts. When the model was first announced these generated clips could be vaguely beyond a minute in length, but Google doesnt specify length restrictions for the preview release. Some new example clips in Googles announcement are on par with what weve already seen from Veo without a keen eye, its extremely difficult to tell that the videos are AI-generated.The dog example in these Veo clips is especially impressive note how its fur pattern and collar remain consistent through its movement. Gif: GoogleThe latest version of Googles Imagen 3 text-to-image generator will also be available to all Google Cloud customers via Vertex starting next week, expanding its initial US release on Googles AI Test Kitchen back in August. Users on Googles allow list can also access new features like prompt-based photo editing, and the ability to infuse your own brand, style, logo, subject or product features into generated images.Veo isnt perfect though see how light is shining through someone's hand at the top-left of the ai-generated concert video. Image: GoogleGoogle says Veo and Imagen 3 carry built-in safeguards to prevent them from generating harmful content or violating copyright protections though weve found the latter wasnt difficult to bypass. Everything produced by Veo and Imagen 3 is also embedded with DeepMinds SynthID technology a kind of invisible digital watermark that Google says can decrease misinformation and misattribution concerns. Its a similar concept to Adobes Content Credentials system, which can be embedded into content produced by the creative software giants own image and video generative AI models.With Googles video model now in the wild, OpenAI is notably behind its competitors and running out of time to make good on its promise to release Sora by the end of 2024. Were already seeing AI-generated content appearing in ads like Coca-Colas recent holiday campaign, and companies have an incentive not to wait around for Sora according to Google, 86 percent of organizations already using generative AI are seeing an increase in revenue.