In 2014, heads turned when furniture behemoth RH unveiled its inaugural Gallery outpost in Atlanta. Imagined as a grand Southern estate, the Buckhead location illuminated a bold, multifaceted approach to retailone central to RHs upscale branding overhaul.Pictured above is the RH Lign King Bed in Oak.Courtesy of RHThese sensory-driven destinations, all of which occupy architecturally significant buildings, have recently sprouted in Raleigh, North Carolina; Palo Alto, California; and even Madrid. Next year in Paris, RHs transformation of a former Abercrombie & Fitch location on the Champs-lyses will ramp up the brands European footprint. But in the shorter term, the furniture giant still has tricks up its sleeve, as it opens a brand-new outpost: RH Newport Beach, The Gallery at Fashion Island. Comprising a whopping 97,000 square feet, its the largest RH Gallery yet, transporting customers as they wander through its four airy levels.Given the success of its Fashion Island legacy store, RH expanded within the bustling South California market with a visually impactful Gallery designed in-house. We believe great architecture amplifies and renders our product and brand more valuable, RH chairman & CEO Gary Friedman tells AD PRO. We either find great historical architecture and readapt it, or we build it, and RH Newport Beach is an entirely new design built from the ground up.