The 4 most fascinating storylines in the creator economy that BI's reporters will be watching next year
Amanda's storyline to watch: Spotify and YouTube battle over video podcastingJoe Rogan dominates the podcast landscape. Syfy/Getty Images Creators are launching their own talk shows in the form of video podcasts.As this growing trend of serialized long-form content takes over screen times, two tech giants Spotify and YouTube will continue to compete to be the best platform.YouTube is already a strong leader in the creator economy and a go-to creator platform. Spotify has also had a good year, reporting increased profitability in its Q3 earnings.As video podcasts rise in popularity, these two platforms will have to convince both creators and viewers why they're the best place to earn money, engage with fans, and reach new audiences.The race has already begun. YouTube took a stand by releasing a suite of tools and features that creators can't get on other podcast platforms including the ability to go live, respond to comments, and earn revenue from donations.Meanwhile, Spotify invested heavily in video in 2024, developing its own tools and more ways to pay creators for video podcasts through subscription earnings and ad revenue.So, how will these platforms compete in 2025, and who will ultimately win in the video podcast race?-Amanda Perelli, senior reporter