Google Chrome UpdateBad News For Microsoft Windows
Google Chrome's latest update proves its resilienceGettyIts no surprise Google is desperate to keep Chrome within its stable, pushing back on the DOJs campaign to force a sale of the browser. But Chrome is proving itself to be remarkably resilientjust as it is with a new update thats particularly bad news for Microsoft and its Windows OS.Microsoft has campaigned hard to switch Chrome users to its Edge browser, taking flak for the nags and ads stitched into Windows itself, including ones that interrupt Chrome installations on a PC. While this has proven broadly ineffective, Microsoft has also deployed a more potent tactic, pushing users to switch to Edge for security reasons, especially within an enterprise environment. As Ive commented, if users switch to Edge at work perhaps theyll do the same at home.Edger default popup in WindowsWindows LatestBut while Edge is steadily growing its market share, up more than 2% year-on-year to 13% of the desktop market, the already dominant Chrome was actually growing more quickly as 2024 ended. As picked up by Neowin from Statcounters latest numbers, Chrome opens 2025 with a strong and unreachable 66.88% market share, increasing its market share by 0.5 points in one month and 1.65 points year-over-year. As such, it seems the Microsoft Windows campaign is just not working.MORE FOR YOUDesktop Browser Market Share Worldwide (Jan - Dec 2024)StatcounterThe latest Windows ads pushing users to the Edge cropped up in development just before the holidays, with Windows Latest reporting that Microsoft Edge wont stop nagging users to set itself as default on Windows 11. But while there is clearly some conversion its not nearly enough to dent Chrome.Edge default pushWindows LatestTo be fair to Googles PR team, they have proven themselves to be equally resilient, batting away all manner of recent Chrome headlinesthe reversal on tracking cookies, Apples fabled ad mimicking The Birds, security warning after security warning, and the unimaginably painful Privacy Sandbox regulatory stalemate. They dont need to overreactChromes user base has proven that it cares much more about the browsers features and performance than its record on privacy and security bugs.But 2025 could be differentwe dont yet know where the U.S. antitrust campaign will end, and while Apple has jumped to its frenemies defense on Chrome, theres a lot of ground still to cover. That said, Microsoft has its own concerns here. As Neowin explains, browser makers and advocacy groups recently sent a letter to the European Commission asking it to subject Edge to DMA regulations and mark Microsoft as a gatekeeper that hurts other businesses with predatory practices.Happy new year? Maybe not for long.