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CES 2025: The Consumer Everything Show Sets The Stage For The Year Ahead
People make their way throgh showfloors at the Las Vegas Convention Center during the Consumer ... [+] Electronics Show (CES) in Las Vegas, Nevada, on January 11, 2024. (Photo by Frederic J. BROWN / AFP) (Photo by FREDERIC J. BROWN/AFP via Getty Images)AFP via Getty ImagesCES, the annual technology extravaganza hosted by the Consumer Technology Association (CTA), kicks off the new year with over 150,000 industry attendees and 4,000 exhibitors converging in Las Vegas. Its not just the first big tech event of the yearits the one that sets the tone for the next twelve months of innovation.CTA Sr.VP Kinsey Fabrizio Speaking at CES Qualcomm Keynote 2024.CTAAs Kinzie Fabrizio, President of the CTA, put it in an interview last week, Every company is a tech company now, and CES reflects that reality. Weve gone from being the Consumer Electronics Show to the Consumer Everything Show. In fact, the CTA has fully embraced this evolution, officially dropping the phrase "Consumer Electronics Show" from its branding years ago.This transformation has been decades in the making. CES has grown far beyond its roots as a showcase for gadgets and electronics. Today, it spans categories as diverse as automotive, health tech, extended reality (XR), and wearables. From tractors by John Deere to AI-driven health diagnostics and prototypes of autonomous vehicles, CES is where the future comes to life, said Fabrizio.CTA President Kinzie Fabrizio with Forbes contributor Charlie Fink at CES Press Day, 2024. Charlie FinkBehind the Curtain: How CES Comes TogetherThe CTAs 155-person staff works year-round to make the worlds biggest trade show happen. According to Fabrizio, A core team of about 10 staff oversees operations for the entire event, managing 2.5 million net square feet of exhibit space. They handle everything from security to transportation logistics, even timing the traffic lights around the city.Las Vegas, a long-time partner of CES, plays a critical role in the event's success. This year, attendees will enjoy the newly renovated North Hall at the Las Vegas Convention Center, an upgrade designed to elevate the overall experience. The city of Las Vegas has been a phenomenal partner, said Fabrizio. The Convention Center is undergoing a massive transformation, and its exciting to see how that space evolves to meet the needs of the show.CTA CEO Gary Shapiro. CTAMORE FOR YOUWhat to Expect at CES 2025CES 2025 promises to be an exciting blend of established tech trends and emerging innovations. Among the highlights are keynotes from two industry heavyweights: Jensen Huang, CEO of Nvidia, and Samsung.Huangs keynote is expected to spotlight Nvidias role in powering the AI revolution. Were thrilled to have Jensen kick off CES, said Fabrizio. His insights into AI and its applications across industries are going to set the tone for the show. Nvidias influence spans far beyond gaming GPUsits shaping the future of generative AI, autonomous vehicles, and data centers.Meanwhile, Samsungs keynote may offer a glimpse into its much-anticipated AR headset, a move that could accelerate the adoption of extended reality technologies. As CES continues to be a launchpad for breakthroughs, this presentation is one to watch.Izumi Kawanishi, President and COO of Honda Mobility Inc., introduces the Afeela car, where Honda ... [+] teams up with Sony and Microsoft on AI and other tech for the mobility industry during the Sony press conference at the Consumer Electronics Show (CES), January 8, 2024, in Las Vegas, Nevada. (Photo by Frederic J. BROWN / AFP) (Photo by FREDERIC J. BROWN/AFP via Getty Images)AFP via Getty ImagesThemed Zones to NavigateFor attendees navigating the sprawling CES footprint, knowing where to go is crucial. Heres a quick guide to some of the key zones and themes at CES 2025:Mobility: Automotive tech has become a centerpiece of CES. From EVs to autonomous systems, major players like BMW and Hyundai will showcase their latest innovations. Fabrizio highlighted this shift: CES went from featuring aftermarket car tech to full-scale OEM exhibits. Today, its a destination for transformative mobility stories.Health Tech: With AI-enabled diagnostics and remote monitoring systems, health tech is expected to be one of the fastest-growing sectors at CES. Gary Shapiro, CEO of the CTA, emphasized its importance: Technology is solving critical problems in healthcare, from addressing shortages of professionals to enabling aging populations to live independently.Wearables: This years wearables will focus on consumer-friendly devices like health trackers, smart glasses, and voice-enabled tools. Voice will become the operating system, said Fabrizio. This year, expect a lot of innovation around frames and wearables.XR: Augmented and virtual reality remains a hot topic, with new devices and platforms competing for attention. Samsungs rumored AR headset could be a major talking point.Xreal's booth dominated the show floor in the area designated for XR/gaming/metaverseat CES 2024.Charlie FinkPractical Tips for CES 2025With so much to see and do, its essential to plan your time wisely. CES veteran attendees recommend dedicating a full day to major venues like the Las Vegas Convention Center and the Sands Expo. I need a full day now just to see everything at the Sands, said Fabrizio, referencing the abundance of startups and AI-focused exhibits in that space.After decades of CES, I can offer these tips, which youll find everywhere, because theyre true for everyone, from bigwigs to little wigs.Dress in layers. Vegas in winter is hot inside, cold outside.Wear comfortable shoes. Youre going to walk miles.Stay hydrated. Youre in the desert.Be mindful of travel. Its going to take longer to get from place to place than you think.Hand sanitizer is a must. Masks should be considered. I am not careful enough, and always come home with a cold. Dont be like me.I have given up on most parties. Theyre all standing affairs, and you cant hear anyone.LAS VEGAS, NEVADA - JANUARY 10: The Wonder Globe, a 20-foot, spherical LED screen is shown at SK ... [+] Group's SK Wonderland booth during CES 2024 at the Las Vegas Convention Center on January 10, 2024 in Las Vegas, Nevada. CES, the world's largest annual consumer technology trade show, runs through January 12 and features about 4,000 exhibitors showing off their latest products and services to more than 130,000 attendees. (Photo by Ethan Miller/Getty Images)Getty ImagesThe Future Seen From Vegas CES 2025 captures the moment when technology permeates every aspect of our lives. Shapiro reflected on how CES has evolved alongside the tech industry: Its not just about the productsits about solutions for real-world problems. Whether its clean air, better healthcare, or smarter transportation, CES showcases how innovation is making the world better.As the tech world descends on Las Vegas, one thing is clear: CES isnt just a preview of the year ahead. Its a celebration of how far weve comeand a roadmap for where were going next.Gary Shapiro, CEO of the CTA, just released his fourth book. CTA
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