The Core77 Design Awards Toys & Play category features consumer products designed for children or adults for the purpose of activating play and creative exploration. Examples include children's toys, board games, art supplies, DIY kits, educational toys, electronic toys, musical instruments.Rafael Atijas wants Core77 Design Awards entrants to "make it interesting" by presenting ideas that do more than just solve problems or address a function. His specific request: "Add your voice and personality and make sure you are bringing something new to the table."The Loog piano created by the Loog team led by Rafael Atijas.That's advice Rafael has taken to heart in his own career. As the founder and CEO of Loog, a line of instruments designed to help children play and fall in love with music, the Uruguay native has not only added his voice to the world of toys and play but helped children find theirs. The company's business plan was actually Rafael's master's thesis at NYU (he graduated with honors). Since then, he has gone on to win design and innovation awards and has been selected as an Endeavor entrepreneur.Though his CEO role has him wearing many hats (or playing many instruments), from strategy to finance, Rafael remains most energized by working alongside his design team on products. Given that his biggest concern is "the decline of mechanical and analog products that ignite curiosity around how things work," it seems natural that a pursuit like Loog instruments would strike a chord with Rafael and the new generation of music makers around the globe who share that curiosity.Toyish Labs winning entry for 2024 in the Toys & Play Category: Clixo Mars Rovers Pack.The 2024 winner in the Core77 Design Awards Toys & Play category was Toyish Labs for its Clixo Mars Rovers Pack. This offering, part of the Clixo Expedition Series, takes the magnetic flexible building toy into a new universe of discovery, helping children explore Martian landscapes with glow-in-the-dark rovers, motorcycles, space drones, and more.If you have an interesting toy or play design that could be music to our ears (and eyes and minds), share it with us through the 2025 Core77 Design Awards. Enter your work in the Core77 Design Awards today.