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In the social media wars, Bluesky is destroying Truth Social
In November 2024, a left-leaning cohort of social users ran to Bluesky. The movement made the platform a liberal havenand more popular than far-right alternative Truth Social.According to a new report from The Righting, Blueskys November user share toppled Truth Socials. Where Bluesky had 5.325 million unique visitors, Truth Social had 4.25 million. Of course, thats nowhere near X, which consistently pulls in more than 130 million unique visitors per month in the U.S. But the shift could be a sign of changing positions in the niche market; as Bluesky rises, Truth Social sinks deeper into trouble.Bluesky is on the riseWhile Bluesky has been around since early 2023, November 2024 was undoubtedly its breakthrough month. That was the month of the presidential election, when Donald Trump won himself a spot back in the nations highest office. It was also the month that Elon Musks insider relationship with Trumpand how he would wield it for political powerbecame increasingly visible. Liberals fled Musks X for the nearest alternative, with many opting for Bluesky.Now there are figures to understand the scale of that exodus. In November, Bluesky hit 20 million total users, with COO Rose Wang acknowledging that the company was growing so quickly that it was racing to secure more servers. On unique visitors alone, Bluesky grew 1,048% from November 2023 to November 2024, per The Righting. While Threads faced continued algorithm complaints, and alternatives like Mastodon faded into obscurity, Blueskys numbers continued to rise and rise again.Of course, that growth rate wasnt sustainable. Its since slowed, with the apps user count now sitting just above 26 million. Only a few months ago, it seemed like X and Threads were stealing all of Blueskys features; now the reverse may be true. And other issues have emerged, like the prevalence of AI bots. But theres no question that Bluesky has made it into the social media pantheon, far more than its alternately partisan twin, Truth Social, ever did.Can Truth Social survive?While Bluesky captures a certain left-leaning user base, Truth Social is still struggling to pin down the right. The two apps blew up with curiously similar audiences: Those trying to avoid then-Twitter for political reasons. Truth Social took flight after Trump was banned from Twitter for inciting the January 6 insurrection in 2021. For years, it was the only place you could find Trumps paragraphs-long postsand thus it became a watering hole for the alt-right.Truth Social hasnt stopped growing. According to the Righting report, the app is up 39% in unique visitors year over year. But its having a sort of identity crisis, one that wont be solved anytime soon. As Trump picks up his posting on X, and as the app becomes more and more welcoming to right-wingers, who is Truth Social for anymore? Theres no more big bad Twitter to fuel its growth.Truth Social isnt likely to shut down in the near term. After all, Trump still owns a controlling share of the company. But its fate could be worse than collapse: It could become, or perhaps already is, obsolete.
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