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Pottery Barn and Kravet Team Up for a Line of Heirloom-Worthy Home Goods
Since its founding in 1918, Kravet has been a favorite source of high-quality fabrics among interior designers. But until now, the fifth-generation family business has only sold its home furnishingswhich draw from its textile archive of more than 60,000 pieces dating back over 2,000 yearsto the trade. But thanks to a special collaboration with Pottery Barn, launching today, Kravets heirloom prints and patterns are available to customers everywhere.Kravet was founded by my great-great-grandfather, Sara shares. He originally came to New York and started working as a tailor on the Lower East Side. In fitting these womens dresses and suits and coats, he noticed that trim detailing for furniture was a real gap in the market and branched out; 107 years later, here we are.Courtesy of Pottery BarnWe had always been looking for the right moment, the right partner, shares Sara Kravet, the brands vice president of showrooms, furniture, and licensing. When the opportunity with Pottery Barn came about, the choice really was easy. They felt like a kindred spirit.To build a collection of tabletop, bedding, pillows, wall and window coverings, and decorative accessories that celebrated both brands commitment to quality, Kravet opened their extensive textile archive to Pottery Barns in-house designers. Together, the two teams sorted through the museum-quality historical documents to determine which designs should be adapted for the customer. They werent afraid to embrace print and pattern, Sara explains. It felt really natural to bring our design-minded expertise to their audience.We loved the idea of mining our archive together to create these really unique designs that are grounded in history but updated for todays market, for the retail consumer, in the right colors, in the right scale, Sara says. The cotton and linen Kravet Garden Floral Ikat Reversible Duvet (from $159) features a large-format flower pattern on one side and a two-toned paisley on the other.Courtesy of Pottery BarnSelected prints include Garden Floral, Arboretum, and Heirloom Damask, which were recolored and rescaled for a fresh, timeless look. When youre in the archive, its like a kid in a candy shop, so its hard to narrow the field, says Sara. Ultimately seeing what the Pottery Barn designers were attracted to, what style-wise brought them interest, led us to form a collection that we felt was really strong and really appealing to both the design and retail markets.The most exciting part of the process for Sara, personally, was translating the patterns she typically sees on fabric and wallpaper to dinnerware and mugs. For that reason, her most beloved items in the collection are the Kravet Floret Stoneware Appetizer Plates ($49.50 for a mixed set of four), which combine a small flower motif with shades of blue, and the Kravet Lacquer Tray ($59), which is on offer in both Ikat and Damask prints.
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