Maxon Acquires Laubwerk, Adds to Ongoing Capsules Project
Maxon, the software solution for 2D/3D design, motion graphics, visual effects, and other areas of visual content creation, has acquired Laubwerk, the Berlin-based CG software company that offers procedural 3D plant models. Hundreds of detailed 3D greenery and botanical assets, materials, and tools will join the Maxon creative workflow.With the Laubwerk team joining Maxon, they bring synergies that will result in even greater innovation in our products and enhanced creative possibilities for artists, said David McGavran, CEO of Maxon. Laubwerks vast library of plants and trees, some of which we already added to Maxon One as part of our long-standing partnership, is widely used by artists working in architectural visualization and visual effects. Their solutions and extensive experience will be instrumental in supporting our efforts to accelerate artists workflows by delivering ready-to-use, parametric assets to help kickstart their projects.The acquisition of Laubwerk is a natural and exciting extension of our long-standing partnership, said Philip Losch, Chief Technology and Product Officer at Maxon. Their expertise in high-quality 3D plant modeling complements our own technologies perfectly. Together, we can enhance the creative capabilities and workflows of our users around the world.The move is part of Maxon's ongoing Capsules project, which seeks to provide artists with essential assets to jumpstart creativity. Maxon One subscribers will already have access to a selection of Laubwerk's Redshift-ready trees and plants directly within the Cinema 4D Asset Browser.Laubwerk's mission has always been to create the most authentic, versatile, easy to use digital plant models, grounded in the expertise of experienced landscape architects and botanical experts, said Philip Paar, CEO and Founder of Laubwerk. Our previous collaboration with Maxon has been incredibly rewarding and our relationship has always been characterized by a shared passion for innovation and a commitment to enhancing the creative process for digital artists. Joining forces with Maxon allows us to leverage their extensive resources and reach, enabling us to elevate our offerings and continue pushing the envelope in 3D plant modeling and visualization. We look forward to the incredible new possibilities this union will bring to the industry.Following the integration with Laubwerk, a broader range of assets will become available to subscribers in the future. Further developments for existing Laubwerk customers will also be announced at a later date.Source: Maxon Journalist, antique shop owner, aspiring gemologistL'Wrenbrings a diverse perspective to animation, where every frame reflects her varied passions.