With its deep portfolio, global tractor manufacturer New Holland produces a wide variety of specialty models for different agricultural businesses. A subset of French vineyards, however, presents a unique challenge: The terrain forces them to utilize a narrow style of planting that makes harvesting difficult. New Holland commissioned, surprisingly, Pininfarina to develop a solution. The result is this Straddle Tractor Concept: The Straddle Tractor Concept is specifically designed to meet the demanding requirements of the narrow vineyards typical of the premium wine growing regions such as Champagne, Mdoc and Burgundy. These operations produce high-quality, high-value wines from grapes grown in rows less than one and a half meter wide, often on steep slopes and on small vineyards. In these conditions, grapes are picked by hand and most of the vine maintenance work is done by means of a tractor travelling overhead the rows. The design of the front of the machine combines function with style. Inspired by the shape of a champagne flute tall, wide at the top and tapering down at the bottom it is a reference to the premium wine growers that are its main customer base. This shape, together with wraparound glass, provides the operator with exceptional visibility on the vines and all around. The overall exterior design stands out for the flowing and dynamic automotive-inspired lines. The exposed frame confers a sporty look. The shape of the cab, angled in the direction of travel, adds to the vehicle's dynamism. The interior, easily accessible thanks to the large single door and rotating seat, offers a supremely comfortable environment. The use of wood contributes to the cab's plush, luxurious feel, and links again to the customer's business linking to the wood of wine barrels. The propulsion method will be (if the concept goes into production) electric, as part of New Holland's Clean Energy Leader strategy.