Were pleased to share that DNEG has entered a strategic partnership with Stars Collective to bring immersive theater experiences to the Chinese market!Leveraging our decades of expertise and our DNEG IXP division, which was launched earlier this year, we will work with Stars Collective on the development and production of immersive experience content, including establishing and operating immersive experience venues in China, and designing IP-themed stories and experiences tailored for the Chinese market.Speaking on the partnership, CEO Namit Malhotra said,With the launch of DNEG IXP, our Immersive Experiences division, and our continued drive to diversify our service offering to complement our Hollywood partnerships and projects, I welcome this strategic partnership with Stars Collective. The agreement aligns with our own investment in and development of premium global content, and I am confident that this partnership will deliver exciting creative opportunities for storytellers and new avenues for content owners to maximise the value of their IP across territories.The development, production, and operation of these immersive experience projects will focus first on China, with future plans to expand into Southeast Asia and North America.Learn more from Variety.