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X says it is rolling out labels for parody accounts
Elon Musk-owned social network X said today that it is rolling out labels for parody or satire accounts to differentiate them from other accounts. In the past, users, including news presenters, have mistaken posts from parody accounts as authentic statements made by real people or entities.The companys safety account on the platform said that the label would be visible on both accounts and posts.Were rolling out profile labels for parody accounts to clearly distinguish these types of accounts and their content on our platform. We designed these labels to increase transparency and to ensure that users are not deceived into thinking such accounts belong to the entity being parodied, it said in a post.What Parody Label Looks like On X Image Credits: Screenshot by TechCrunchIn November, a couple of app reverse engineers pointed out that X was working on introducing such labels.Right now, accounts have to apply the label themselves. They can do that by going to Settings and Privacy > Your account > Account information and selecting the Parody, commentary and fan account option.Parody, Fan, and Commentary (PCF) labels are selected by people on X to indicate that the account depicts another person, group, or organization in their profile to discuss, satirize, or share information about that entity. This label distinguishes these accounts to ensure they do not cause confusion for others or incorrectly imply any affiliation, the description of the parody label reads. The social network added that it would soon share details for when these labels become mandatory for parody accounts to include. This would be a key detail because if parody accounts dont comply with these new rules and apply labels, the confusion amongst users to identify the autnethic source of information will still exist.The companys authenticity policy notes that impersonation of accounts is not allowed, but the platform allows parody, commentary, and fan accounts if they are compliant with the platforms rules.
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