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Apple Brings Back iPhone 15 Pro For First TimeAt Lower Price
Apple has different sales strategies for its regular iPhones and the Pro handsets: the regular models will stay in the range for several years, but if you want the Pro, you need to buy it in the 12 months after its released, and then its gone. However, in a surprisingly early move, Apple just brought the iPhone 15 Pro and iPhone 15 Pro Max, in some countries, on its refurbished siteand at a price thats up to 15% lower.Apple iPhone 15 Pro and iPhone 15 Pro Max.Getty ImagesRight now, those countries dont include the U.S. or the U.K., but the refurbished 15 Pro models are available from several of Apples online stores, including in Spain, Germany, France, Italy and Switzerland.On the Spanish site, for instance, the iPhone 15 Pro in titanium black with 128GB storage isa available for 949 ($971), saving 170 compared to the original 1,119 sticker price. As is common with Apples refurbished products, not all colors are available, and in this case its just the black model. The storage options with 256GB and 512GB are also back, in black, for 1,059, saving 190, and 1,269, saving 230, respectively.The fact that they are now available in these European sites suggest U.S. releases may not be far off.As a reference, this is much earlier in the cycle than last year: the iPhone 14 Pro and Pro Max reappeared in May 2024, a full four months later in the year.MORE FOR YOUSo, why so early? Well, a few days ago, there were only two iPhones (iPhone 15 and iPhone 15 Plus) in the refurbished stores in EU countries, because of the legislation that meant phones without USB-C connectors could no longer be sold there, new or refurbished. This saw the iPhone 14, iPhone 14 Plus and iPhone SE suddenly withdrawn from sale in 27 countries of the EU, plus Switzerland and one part of the U.K., Northern Ireland. With this move, there are two new handsets available at lower prices.It also means that two more phones capable of running Apple Intelligence are now on sale, in readiness for the deployment of the features in Europe in the spring.
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