Honda unveils revamped logo for "historic transformation"
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Car brand Honda has unveiled a redesigned H mark for its future electric vehicles, which is the first significant update of its logo since the 1980s.The redesigned H logo will be used on the brand's future electric cars including a sedan and SUV slated for 2026 production from the new Honda 0 Series."In launching the next-generation EVs, Honda designed a new H mark, to express the company's determination to undergo a historic transformation as well as the ability to constantly pursue new challenges and advancements," said the brand.Honda has unveiled a new logo for its upcoming EV linesHonda has simplified its logo removing the distinct H from the thin square that previously encircled it.The letter mark retains its curved corners, but its upper prongs have been stretched wider and the whole logo is thicker and more squat. The updated design is similar to the brand's original 1960s logo."This design expression, like two outstretched hands, represents Honda's commitment to augment the possibilities of mobility and sincerely serve the needs of the users of Honda EVs," said the brand.A sans serif Honda word mark was also displayed on EV prototypes at tech fair CES 2025The updated logo was debuted on two Honda vehicle concepts unveiled at CES 2024 as part of the brand's introduction of the Honda 0 Series.According to the brand, this generation of EVs is rooted in its Thin, Light, and Wise development strategy, which focuses on five core values. They include proselytizations such as "outstanding electricity efficiency", "artistic design" and "oneness with the vehicle".The branding also appeared on two 0 Series prototypes showcased at CES 2025. The prototypes, a sleek four-door sedan and SUVwith upturned rear fenders, feature the new H on the front hood.Read: Honda debuts two electric car prototypes at CES for future "eyes-off" drivingA sans-serif Honda wordmark also appeared on the back of the prototypes, encircled by rectangular tail lights.Honda is the latest car company to rebrand to mark the shift from petroleum-based cars to fully electrified vehicles.Jaguar unveiled a "unique and fearless" revamp, while Lamborghini createda flattened version of its logo for the brand's upcoming first fully electrified model.The images are courtesy of Honda.The post Honda unveils revamped logo for "historic transformation" appeared first on Dezeen.
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