Yesterday, Apple TV+ had a fun marketing pop-up at Grand Central Terminal to celebrate Severances return. It turns out, Silo had its own unique marketing appearance too as a way to mark the coming season 2 finale.Apple shakes up TV+ marketing for Silos finaleSeason 2 of Silo is concluding this Friday, the same day that Severance season 2 kicks off.The coming Silo finale made a perfect occasion for Apples marketing team to have some fun.A suited Silo character was sent to an NBA game, where they sat inside a crowded stadium to watch the Dallas Mavericks.The Mavericks X account shared a video of the Silo appearance, which was reposted by the official Apple TV account.While not quite on the same scale as what Apple did with Severance at Grand Central, sending a suited Silo character to something random like an NBA game still shows Apples marketing team thinking outside the box and having fun.New marketing tactics could be what Apple TV+ needsDespite significant financial investment and over five years on the market, Apple TV+ continues struggling to make much of a cultural impact. Ted Lasso was a big hit, but most TV+ seriesincluding some of the very bestarent so lucky. Often, critically praised series come and go without making much of a blip on the radar of pop culture.Apple has never released TV+ subscriber numbers, but the service is largely seen as underperforming in customer adoption, despite having a strong reputation for its content.Maybe more unique marketing moves like weve seen this week can start to shift that trend.What do you think of Apples latest marketing attempts? Want to see more efforts like this? Let us know in the comments.Best Apple TV and Home accessoriesAdd 9to5Mac to your Google News feed. FTC: We use income earning auto affiliate links. More.Youre reading 9to5Mac experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Dont know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel
