People will realize the direct contribution of building facades to public health and human prosperity and start to spread the word.Very soon, I believe, property developers may have to treat neuroscientific findings as key information to be weighed up alongside structural-load calculations, energy efficiency, lighting, and acoustics. And the person in the street will welcome this change.Heatherwick mentions the involvement in a new research study between the University of Waterloo and his two-year-old Humanize Campaign, now the second such academic partner after the UKs Loughborough University announced a new neuroscience-informed masters program last spring. Artificial intelligence can play a role in aiding the development of his theories too, he says. Human Architecture and Planning Institute (aka theHapi) is another recent example of the growth of these ideas.