Apple TV+ is on the brink of a potential big cultural moment, with Severance season 2 receiving buzz that few Apple shows ever do. Heres why that could lead TV+ to truly take off like never before.Severance season 2 could be the next Ted Lasso moment for Apple TV+Apples marketing team has been having fun this week, as highlighted by the appearance of Lumon employees at Grand Central Terminal in New York City.Its clear the company is trying to capitalize on the unique opportunity Severances return provides. Not only did the shows first season gain a big following, but the long wait between seasons and fantastic critic reviews have built a lot of buzz for Severances debut.Its buzz that Apple TV+ rarely gets to enjoy.The streamer is over five years old, yet still struggles to gain much cultural traction. Ted Lasso was the first big exception that truly broke through, and Severance looks like it might be the second.This time though, the success might actually stick.Apples bolstered catalog can now keep viewers around, not push them awayEver since Apple TV+ first debuted, one of its biggest purported flaws has been the lack of a catalog.Basically every other streaming service licenses content that can fill out its library, in addition to creating originals.Apple went a different direction by going all-in on originals, and for a long time thats made it hard to retain subscribers.Ted Lasso truly was a massive hit, not just for Apple, but for any streaming service. The problem is, Apple won lots of subscribers then didnt have much else to keep them with.After Lassos run ended in spring 2023, Apple TV+ was still somewhat light on compelling content to entice ongoing subscriptions.But in the nearly two years since then, Apple TV+ has beefed up its library significantly. Its also been on a hot streak with new and returning shows.New Apple TV+ content has been especially strongUsers who subscribe to Apple TV+ to follow Mark S. and crew on their latest Severance adventures will also find a lot of other Apple content to enjoyHere are some highlights Apple TV+ has added since Apples last big cultural moment, Ted Lassos third season, ended:Silo seasons one and twoShrinkings excellent second seasonSlow Horses seasons three and fourBad Monkey, another great Bill Lawrence seriesPresumed InnocentDark MatterMasters of the AirDisclaimer, the talent-packed miniseriesThe Morning Show season threePachinko season twoMonarch: Legacy of Monstersand a whole lot moreIn other words, if Severance season 2 really does become a Ted Lasso-sized hit, Apple will have much more content to keep subscribers around after it ends.Maybe, just maybe, Apple TV+ can finally become the big success that its high-quality content like Severance deserves.What do you think Apple TV+ needs to do to find true success? Let us know in the comments.Best Apple TV and Home accessoriesAdd 9to5Mac to your Google News feed. FTC: We use income earning auto affiliate links. More.Youre reading 9to5Mac experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Dont know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel