Apples services division keeps growing, but the company doesnt break out individual services like TV+ to show how each is performing financially. Filling that gap, new reporting shows how much revenue the biggest Apple TV+ hits have been estimated to generate for the company.Top Apple TV+ shows driving revenue include The Morning Show, Severance, moreParrot Analytics is a leading player in TV streaming data. In an age where streaming service performance is largely kept close to the chest, customers like Disney, Max, Amazon, and Google hire Parrot to get key insights on how their own streamers and competition is doing.Today, new Parrot data has been shared through a Deadline report that focuses on Apple TV+.Specifically, the piece highlights how much revenue the biggest Apple TV+ hits have generated for the company.Parrots data is based on its Content Valuation methodology, which uses a formula to correlate audience demand with subscribers and therefore revenue.Heres what the findings reveal:Severance season 1 generated more than $200 million for AppleSlow Horses, in a similar timeframe, generated $184.8 millionThe Morning Show brought in $299.4 million, but over a much longer period of timeWhat about Ted Lasso, the indisputable biggest Apple TV+ hit? It has generated a massive $609.4 million for Apple from Q3 2020 to Q3 2024.Who knows? Maybe the upcoming season 4 could push that Ted Lasso number close to a billion.9to5Macs TakeTodays Deadline report is very selective in whats shared by Parrot, including comparing four different TV+ shows across varying timelines of performance. So there are only so many conclusions that should be drawn from whats been shared.That said, its still interesting to get a glimpse into the potential financial impact Apple is seeing from its biggest TV+ hits. Even though Apple regularly operates more in the billions than millions, these are still significant numbers. Severances success specifically points to the unique opportunity Apple has with season 2 to enjoy its next Ted Lasso-type moment.What do you make of Parrots Apple TV+ revenue reporting? Let us know in the comments.Best Apple TV and Home accessoriesAdd 9to5Mac to your Google News feed. FTC: We use income earning auto affiliate links. More.Youre reading 9to5Mac experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Dont know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel