Netflix is hiking its prices once again. Starting today, the cheapest Netflix plan will cost $7.99 per month, while the top-of-the-line plan with 4K streaming will cost you a cool $24.99 monthly. Netflixs latest price increaseHere are the details of the impending Netflix price increase, which impacts all three of its plans: Standard with ads: $7.99 (up from $6.99) per monthStandard without ads: $17.99 (up from $15.49) per monthPremium: $24.99 (up from $22.99) per month The price increases affect users in the United States, Canada, Portugal and Argentina. In a letter to shareholders today, Netflix said the price increase will let it continue to invest in programming: As we continue to invest in programming and deliver more value for our members, we will occasionally ask our members to pay a little more so that we can re-invest to further improve Netflix. To that end, we are adjusting prices today across most plans in the US, Canada, Portugal and Argentina. Netflixs latest price increase comes the same day the company reported monster earnings for Q4 2024. The streaming service added 18.9 million new subscribers in the quarter, beating analyst expectations of 9.6 million additions. It now has a whopping 302 million paid subscribers around the world. Netflix also reported revenue of $10.25 billion, beating estimates of $10.11 billion. Earnings-per-share came in at $4.28, compared to estimates of $4.20. It also declared a $15 billion share buyback program. Netflix last increased its prices in October 2023, when the Premium tier increased from $19.99 to $22.99 monthly. Shortly thereafter, Netflix discontinued its popular ad-free Basic subscription. This served as an effective price increase for anyone wanting an ad-free Netflix experience, raising the ad-free floor from $11.99 to $15.49 per month (now $17.99 with todays price hike). As a refresher, heres what you get with each Netflix plan. Standard with ads: Ad-supported, all mobile games and most movies and TV shows are available. A lock icon will appear on unavailable titles.Watch on 2 supported devices at a timeWatch in 1080p (Full HD)Download on 2 supported devices at a timeStandard without ads: Unlimited ad-free movies, TV shows, and mobile gamesWatch on 2 supported devices at a timeWatch in 1080p (Full HD)Download on 2 supported devices at a timeOption to add 1 extra member who doesnt live with youPremium: Unlimited ad-free movies, TV shows, and mobile gamesWatch on 4 supported devices at a timeWatch in 4K (Ultra HD) + HDRDownload on 6 supported devices at a timeOption to add up to 2 extra members who dont live with youNetflix spatial audioAre you still a Netflix subscriber? How much are you willing to pay for the service? Let us know down in the comments. Add 9to5Mac to your Google News feed. FTC: We use income earning auto affiliate links. More.Youre reading 9to5Mac experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Dont know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel