Top 15 Global Trends For 2025
www.forbes.com
How time flies. We are already halfway through the first month of 2025, a year I think will be brimming with possibilities but also with changes and challenges. From AI to climate change, geopolitics, and social movements, 2025 promises to be a roller coaster ride of excitement.Heres what my team of futurists at MarketsandMarkets has put together for 202515 trends they believe will be instrumental in shaping this year.Top 15 Trends for 2025Markets and Markets Trump 2.0 Could Be A Double-edged SwordTrumps economic agenda signals a dramatic shift toward deregulation, supply-side policies, and protectionist trade measures. While these moves aim to stimulate growth, potential downsides could outweigh the benefits. Tax cuts may offer short-term relief from fiscal tightening but are unlikely to drive significant GDP growth amid mounting economic challenges. Immigration restrictions and tariffs risk stifling consumption, investment, and exports, undermining economic stability. High inflation poses a growing threat to straining household budgets. Benefits of Trump 2.0 are unevenly distributed, with corporations and oil giants gaining while consumers and farmers face rising costs and disruptions.Trumps Hardline Tariff Proposals Will Result in Trade FrictionTrumps return could reignite trade tensions with aggressive tariff proposals. Plans include 10-20% tariffs on imports, risking supply chain disruptions and resulting in higher costs for businesses and consumers. China faces 60% tariffs on imports, with an additional 10% on existing tariffs, escalating the US-China trade war. Mexico and Canada could see 25% tariffs unless border security improves, straining key trade ties. US export restrictions target 140 Chinese firms like Naura and Huawei affiliates in the tech sector, aiming to curb Chinas tech rise. Retaliation could hit US agriculture, adding to farmers struggles. Trumps strategy seeks to assert US dominance but risks severe retaliation, supply chain chaos, and diplomatic strain while the benefits remain uncertain, at best.Economic Growth Will Slow with Sectoral HeadwindsGlobal economic growth is expected to be around 3% in 2025, reflecting a modest pace due to ongoing trade tensions and policy uncertainties. These challenges, including geopolitical instability and inflation, continue to impact global markets. The automotive sector is likely to continue to experience a slowdown. However, a potential reduction in interest rates could boost sales and offer relief to consumers.MORE FOR YOURising Uncertainty Will Increase Global TensionsIn 2024, regional conflicts disrupted supply chains, commodity prices, and political stability, and these challenges will persist into 2025. Energy and raw material shortages are expected to drive price hikes and market instability, while political uncertainty in the US and EU will add to the volatility. Trumps victory could revive America First policies, creating trade barriers and straining global cooperation. In Germany, the collapse of Chancellor Olaf Scholz's coalition and upcoming elections in February 2025 will add further uncertainty to the EUs largest economy. The Israel-Palestine conflict, though on course for a ceasefire, remains unresolved, further escalating geopolitical instability. With rising conflicts and weakened diplomacy, the global order is set to fragment in 2025, intensifying economic volatility. Businesses and governments will need agile strategies to navigate this turbulent landscape.The Birth of Muskonomics Will Be Crucial to Global Economic GrowthElon Musk continues to dominate headlines with disruptive cost-cutting moves and expanding satellite broadband services. His influence drives both innovation and controversy, shaping key industries. Tesla aims for growth in 2025, with a new low-cost vehicle priced around USD 25,000 and targeting an annual production rate of 5 million vehicles. Musk is also increasing investments in sectors like space, satellite broadband, generative AI, and brain-interface technologies, which are likely to benefit from supportive policy initiatives. In March 2023, Musk founded xAI to compete with OpenAI. With a valuation of over USD 50 billion and a recent USD 6 billion in funding, xAI is advancing AI development. It uses data from Musks platform X to train its AI chatbot, Grok, powered by a supercomputer in Memphis. Musks ventures are supported by global policy shifts favoring industries like satellite broadband and electric vehicles. His ability to capitalize on these trends will shape these sectors in the coming years.Breakthroughs in Quantum Computing Will Redefine CybersecurityGoogles Willow quantum chip recently took just 5 minutes to solve a problem that would have taken supercomputers 10 septillion years to solve, showcasing quantum computings disruptive potential in cybersecurity. As quantum advancements progress, traditional encryption faces new risks, especially in sectors like government, finance, and telecommunications, which rely heavily on secure data. Post-quantum cryptography (PQC) is emerging as a key solution, with evolving regulations pushing companies to adopt PQC for compliance and protection. Early adoption is critical to mitigate risks, ensure resilience, and remain competitive in the quantum era. In 2025, industries handling sensitive data will lead PQC adoption, driven by regulatory pressures and security needs.Green Molecules Will Emerge as the Building Blocks of the FutureIn 2025, investments in green molecule production, including green hydrogen, methanol, ammonia, and synthetic fuels, will grow significantly, driven by policy support and private funding. These molecules are key to decarbonizing sectors like aviation, shipping, and heavy industries. The capital cost of green hydrogen and electrolyzers is expected to drop by up to 30%, improving production viability. Policies like tax credits and subsidies are fueling green hydrogen projects, with the US planning 67 projects worth USD 26 billion over the next five years. Green hydrogen production costs are projected to fall to 5 - 7 per kilogram by 2025, while capacity is set to double, with China expected to hold half by 2027.Large-scale Energy Storage Systems Will Transform EnergyEnergy storage solutions especially, Battery energy storage systems (BESS) are vital for integrating renewables and enhancing grid resilience. In 2025, BESS will help stabilize grids and address energy intermittency. Renewables will generate 45% of global electricity in 2025, and BESS and other mid and long term energy storage solutions will play a key role in grid stabilization. Lithium-ion battery prices have fallen 85% since 2010, and emerging technologies like solid-state and sodium-ion will further reduce costs. AI and IoT will optimize BESS efficiency, while blockchain will enable energy trading. Large-scale projects like Teslas 300 MW Megapack in Texas will reshape storage.Cloud and Data Centers Will Move to Sustainable Models Though cloud and data center growth is accelerating, driven by increased Capex in AI and digital infrastructure to meet the rising demand for scalable computing, energy and water challenges persist. Data centers currently consume about 2% of global energy, which is projected to rise to 3-4% by 2030. They also account for 1% of global water withdrawals, with hyperscale facilities using up to 1.5 million liters daily. These issues are critical in water-stressed regions, slowing development. To mitigate this, the industry is prioritizing renewable energy, advanced cooling, and energy-efficient designs to reduce environmental impact and meet regulatory demands. Sustainable practices are key to balancing growth with responsibility.Carbon Capture Will Ramp Up Despite Trump 2.0Trumps return to the White House could disrupt the trajectory of carbon capture, utilization, and storage (CCUS) development. However, the technology is expected to continue making inroads into the power sector. Generous tax credits under the Inflation Reduction Act have already sparked a surge in planned CCUS projects to reduce power plant emissions. Even if Trump abandons national climate targets and rolls back EPA rules on power plant emissions, utilities will still face pressures to meet corporate sustainability commitments and state or local climate goals.Robotaxis and Air Taxis Will Take-Off in 2025Waymo, Baidu, Zoox, WeRide, and Tesla are expected to be at the forefront of the robotaxi market in 2025. Waymo plans to launch a pilot in Japan, while Zoox is scheduled to start operations in Las Vegas and San Francisco later in the year. Baidu's Apollo Go is set to dominate the market, with USD 30,000 vehicles offering affordable services, while Teslas USD 28,000 Cybercab is expected to launch in Texas and California, with mass production expected by 2026.Air taxis are poised to transform urban transportation by 2026, with commercial flights expected to be ready to take off by the end of the year. Joby Aviation plans to launch air taxi services connecting JFK Airport to Manhattan, while Uber, in partnership with Joby, is targeting electric air taxi rollouts in New York City and Los Angeles in 2025. However, despite these advancements, financial challenges persist, as highlighted by Volocopter GmbH's insolvency, revealing the economic obstacles still facing the air taxi industry.Biotech and Pharma Revolution Will Redefine the Future of LifeBiotechnology in 2025 will advance healthcare, with CRISPR-based gene editing enabling personalized treatments for genetic disorders like muscular dystrophy, cystic fibrosis, and sickle cell anemia. Cancer therapies will also improve, offering fewer side effects. The first commercial CRISPR therapies for sickle cell anemia, beta-thalassemia, and inherited blindness are expected following successful clinical trials. Biotech will address agricultural challenges, creating disease-resistant and climate-resilient crops while reducing pesticide use. Lab-grown meat will rise as a sustainable alternative to livestock, supporting the growing global food demand. Biotechnology will improve lifespans, protect the environment, and transform how we live and work, driving health, sustainability, and well-being in unprecedented ways.As the landscape of medicine evolves, it leads to revolutionary ways to address age-old problems, one of them being obesity. A new wave of obesity drugsanti-obesity medications for the unversedis taking the world by storm and is set to reach new heights in 2025. Over a billion people around the world are already classified as obese, and the number continues to rise each day. The current trend will see us reach peak obesitywhere obesity levels reach a peak before droppingby 2028, marking a turning point and requiring a collaborative effort from governments, healthcare systems, and industries, besides individuals, to correct.Precision Fermentation Will Revolutionize What We EatPrecision fermentation is revolutionizing environmental technology, moving from drug and food additive production to staple food innovations. Melt&Marble plans to launch its precision-fermented fat product in the US by early 2025, aiming to improve the taste and texture of plant-based meat alternatives. Favorable policies and product innovations in the US and Canada are expected to drive the growth and adoption of precision fermentation. This technology is advancing alternative protein production and creating bio-based products that offer sustainable alternatives to traditional agricultural methods. Precision fermentation reduces reliance on resource-intensive processes, addressing global food security and environmental challenges, becoming essential for future sustainability.Spatial Computing Will Redraw the Boundaries of Reality Spatial computing, blending physical and digital environments, is set to surpass USD 200 billion in 2025, transforming sectors such as healthcare, education, and entertainment. AR will be widely adopted across industries in 2025 and will enhance retail with immersive shopping experiences, transform education through interactive learning, and assist in healthcare procedures. Brands will use AI to create dynamic 3D virtual stores, offering personalized shopping experiences within the metaverse. Companies like Meta are developing AR glasses with holographic capabilities, aiming to integrate users into the metaverse seamlessly. HTC's Viverse seeks to create an open, interoperable metaverse that connects various virtual environments and services. Initiatives like World Labs, led by AI pioneer Fei-Fei Li, focus on developing AI systems capable of creating entire virtual worlds, enhancing the depth and interactivity of the metaverse.Bots Will Become the Hidden Influencers of the Digital WorldIn 2025, bots are expected to account for over 50% of internet traffic, posing significant risks in areas like elections and the spread of conspiracy theories. Key countermeasures to tackle the bot problem will include using AI and machine learning to detect and counter increasingly sophisticated, human-like bots; governments implementing stricter data privacy and bot transparency laws, such as California's Bot Disclosure Law and the Federal Trade Commission (FTC) Guidelines on AI Chatbots; industries allocating more resources to securing apps, websites, and APIs to fight bot-driven cybercrime; and companies and law enforcement working together, sharing data, and developing solutions to neutralize bots. New tools, going beyond CAPTCHAs, will be developed to tackle increasingly sophisticated bots.ConclusionHeres what I think of 2025: a pivotal year featuring innovation and requiring adaptation, where technology, sustainability, and collaboration will converge to redefine our world. We are on the cusp of a significant transformation, and these 15 trends will highlight a dynamic and ever-changing future. Or will they? I dare say there may be a few twists thrown in. Anyway, Happy 2025, and lets regroup in a year to see if my team of futurists at MarketsandMarkets did their job well.
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