Apple TV+ has been on a roll with its TV shows lately, but movies remain a struggle for the streamer. Todays newly unveiled Oscar nominations confirm that, as a grand total of zero nominations were received by Apple.No 2024 Apple TV+ films were recognized by the AcademyToday the Academy of Motion Picture Arts and Sciences announced its nominations for the 97th Oscars.And Apple didnt earn a single nod for best director, actor or actress, documentary, cinematographynothing.Apple TV+ films were not anywhere to be found.Some of the films that could have been contenders, had they all received theatrical qualification, include:Blitz, from director Steve McQueenThe Last of the Sea Women, a critically praised documentaryFancy Dance, Apples best-reviewed film of the yearFly Me to the Moonand WolfsThis Oscar miss highlights the streamers ongoing struggles with movies, even while its hitting its stride with TV shows.Early Oscar success has been lost amid shifting film strategiesBack in 2022, Apple TV+ was the first streaming service to ever win Best Picture at the Oscars. CODA beat out competition and earned Apple the most distinguished film prize.Not even Netflix had ever won Best Picture before, so CODAs win was an especially big deal.But since then, Apples film success and strategy has waned. After a string of theatrical under-performers, and a last-minute streaming pivot for Wolfs, Apple has reportedly shifted its movie strategy and will release few theatrical films, instead focusing on streaming-only fare.Apple also seems to have prioritized more mass market-friendly movies rather than the Oscar-geared projects of the past. That includes the big-budget upcoming F1 film, which aspires to be Apples first summer blockbuster.Perhaps considering this shift, the lack of Oscar nominations isnt a huge loss for the company. But it nonetheless has to be disappointing considering Apples early Oscar success.What do you make of this years Apple TV+ Oscar miss? Let us know in the comments.Best Apple TV and Home accessoriesAdd 9to5Mac to your Google News feed. FTC: We use income earning auto affiliate links. More.Youre reading 9to5Mac experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Dont know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel