The atriums trunkscape installation by OMA.Photo: Courtesy of Louis Vuitton.They also wanted to convey history. The trunk is the core and gene of the brand, reflects Shigematsu. That is where all the innovations started to be visible. Those breakthroughs, well known to any student of fashion, began when a young French cabinetmaker by the name of Louis Vuitton pioneered a marvelous malleforgoing curved lids in favor of stackable flat tops and engineering a specialty waterproof canvas. As the mode of travel changed from ship to train to plane to automobile, Louis Vuitton always adapted the idea of efficient packing, says Shigematsu, referring to the subsequent expansion into custom wardrobes. Patterns too evolved, with the advent of the red stripe of the 1870s, the Damier check in the late 1880s, and the classic monogram at the turn of the 20th century.The caf.Photo: Courtesy of Louis Vuitton.